Consumer Goods & Retail

Consumers are becoming increasingly demanding. They want more quality and value for less money,
time, and effort.

This is where the Consumer Goods & Retail Competence Center comes into play. We put the
spotlight on the consumer, offering our clients market-driven, rule-breaking strategies that work. Expert
teams in FMCG (fast moving consumer goods), textiles, and retail focus on the needs of specific industries.
They offer advice on the full range of relevant issues, from strategy and organization right through to brand
management and efficient consumer response, thus covering the entire consumer goods value chain.

We provide a truly international perspective, offering our clients knowledge and insights gained from other
continents and industries. Our consultants have a wide range of cultural and business backgrounds and
hands-on experience in the consumer goods and retail industry. This allows us to develop and implement
innovative concepts that result in substantial performance improvements for our clients.

Luxury market in Germany Study, 2010 In 60 interviews with leading brand manufacturers and retailers, Roland Berger Strategy Consultants examined the developments of 2009 and identified key trends for the future of exclusive brands in Germany … >>

Socially responsible management and sustainability – What potential for producers and retailers? Study, 2009 This study analyzes consumer attitudes toward CR and compares them with their actual buying behavior … >>